Marketing tactics have come a long way since the days of radio and television commercials, newspapers, and billboards. Nowadays, with Americans spending more than two hours a day on social media, ads are unavoidable. This has opened up a world of opportunities for Canadian fashion and apparel companies looking to expand their exports, particularly to the United States.
Influence marketing
has become increasingly popular over the past decade, and fashion brand managers have been quick to jump on board.Influencers play an important role in forming the public's perception of a brand or how people dress, as well as influencing buyers' decisions. It is important to remember that, just like in Canada, U. S. federal regulations on advertising and competition apply to both your company and the influencers you choose to work with. The placement of products in the publications of influential people can create a harmful cycle that affects us all in the end.
However, when used responsibly, influencers can be a powerful tool for promoting Canadian fashion. They can help to create brand awareness and reach new audiences, as well as drive sales and increase customer loyalty. When selecting influencers to work with, it is important to consider their reach, engagement rate, and authenticity. It is also important to ensure that their values align with those of your brand.
Working with influencers who are passionate about your product or service will help to create genuine content that resonates with their followers. Finally, it is essential to measure the success of your influencer campaigns. This will help you determine which influencers are most effective at driving sales and engagement for your brand.
